A concept for a brand of soap for farmers, helping them get on with their busy days in the sun by providing an all-in-one soap, moisturiser and SPF product.

The brief was to create a soap for farmers, and rather than go down the obvious and overdone path of blokeyness and tough-guy branding, I wanted to create a beautiful and versatile product and brand that spoke to the local landscape and the sustainable practices of the farm from which it originated. The graphic of the sunrise and rolling hills aims to highlight the timeless and universal nature of this product. The idea is that Hudson Lane Dairy would partner with the local farming community for its ingredients and give 10% of profits to drought-relief programs in Australia.

© Sasha Beekman, 2022