A concept for a pet adoption website designed to make the experience of taking home a new best friend simple, hassle-free and enjoyable. It connects customers with breeders, kennels and pet shops, putting all of the information in one convenient location.
The demographic for this website was single-parent families with small children who wanted to add a furry friend to the mix. With this in mind, I created a simple logo and custom illustrations to add a joyous and friendly feel to the website. Mixed in with an energetic colour palette and easy-to read, friendly font, this upbeat approach makes Pet Central the go-to website for family pet adoption.
![](https://freight.cargo.site/t/original/i/19e724d5e4b76c10cdbcc58fd23fd8345aeab59d6f72c5226d0b0c4fc22e963c/PetCentral_Screens3.jpg)
![](https://freight.cargo.site/t/original/i/bfc8992854238353440b78e935e1ee48d2320a2c0ec1b9dd4a43befd1f729fc7/PetCentral_Screens4.jpg)
![](https://freight.cargo.site/t/original/i/4bf780417feb2ad23bd6c34a3e858947f354a3a8ecc49a7eed991221655c0efb/PetCentral_Screens2.jpg)
![](https://freight.cargo.site/t/original/i/02bff5d8926e439129ccb701b595de9b87c50714e66d2bf07f4be29a6bb6990f/PetCentral_Screens.jpg)
![](https://freight.cargo.site/t/original/i/7cc55844c89fa3b220fa2100e1f1d4896168bf574a4073fca881b0fb7f4641b0/PetCentral_Illos_Folio-copy.jpg)