A concept for a pet adoption website designed to make the experience of taking home a new best friend simple, hassle-free and enjoyable. It connects customers with breeders, kennels and pet shops, putting all of the information in one convenient location.
The demographic for this website was single-parent families with small children who wanted to add a furry friend to the mix. With this in mind, I created a simple logo and custom illustrations to add a joyous and friendly feel to the website. Mixed in with an energetic colour palette and easy-to read, friendly font, this upbeat approach makes Pet Central the go-to website for family pet adoption.

© Sasha Beekman, 2022